It is a popular trend at present. Do everything yourself. The internet particularly is saturated by this. Blogs, websites, videos, memes, films, music, photography. It could be because technology is so readily available. Every fifth person has an SLR at a wedding. Every fourth person has a blog. Every other person has a personal space such as facebook. It is easy to get lost in it all yet, surprisingly things are dispersed daily that manage to break through. A small percentage. My blog, for example has a small but steady flow of regular visitors, but it is merely a drop of rain compared to the gushing waters that pass through blogworthy blog Hipster Runoff < The ultimate blog meme that seems to understand how to control it's popularity through usage of 'meme economy' tools... Yes internet popularity is a currency. Not only is it able to maintain it's (tongue in cheek) reputable status as a constant meme it is also able to excel others to a similar status (Best Coast, Wavves). My intention, however, isn't to discuss memes and internet analytics.
When it comes to production it is easier and cheaper to skip the middle man. Technology is so accessible these days. Every Man, Woman, Child and their Cousins have the technology. It is sometimes hidden amongst your computers applications but it IS in there somewhere - the means to self made music. It is possible because it is easy. You can craft something quite special in your own bedroom with surprising results. A lot of the time it'll be listened to be a handful of people. Your friends. Local radio. Your lover. Or even just yourself. Then, sometimes, just sometimes it breaks through. D-I-Y music, Lo-Fi, Chill Wave, I'm talking Ariel Pink (- his haunted graffiti), Toro Y Moi, Best Coast, Wavves. These bands all have critically acclaimed albums but are still pretty low profile. What about the ones who are yet to break through. I found this little lot loitering round my social groups. It's all quite lovely and occasionally visually stimulating. Temple Songs.
Symbolic Retribution for the Disconnected from mandi goodier on Vimeo.